Google has been steadily increasing distribution of Shopping ads, including to YouTube, Image search results and third-party retail sites in the Search Partners network. The inevitable extension to the Google Display Network is now here: the company has launched a pilot called Retail Shopping on Display. In an email sent to AdWords …
Read More »SearchCap: Google shopping ads test, IAC buys Angie’s List & SEO predictions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you …
Read More »Study: Q1 Google Display Network placements
One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the Google Display Network (GDN). Essentially, these are websites that are either showing AdSense ads or websites that show ads from DoubleClick (some of the GDN …
Read More »Google rolls out similar audiences for Search and Shopping
AmsStudio / Shutterstock.com Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from past site visitors — remarketing lists for search ads (RLSA). The company also officially announced the global availability of Customer Match targeting for Shopping campaigns. Google first teased the expansion …
Read More »SearchCap: Google similar audiences, display network & voice search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin Now out of beta, similar audiences for Search enables advertisers to target …
Read More »Search in Pics: Bing body painting, Google airplane seat room & hallway race track
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing …
Read More »Google doodle celebrates Marie Harel, the inventor of Camembert cheese
Today’s special Google doodle honors the inventor of the Camembert cheese. Marie Harel was born 256 years ago today in Crouttes, France. She invented the Camembert cheese back in 1791, at the age of 30. The Google doodle shows the steps it takes to make Camembert cheese in nine different …
Read More »Google launched more than 1,600 new changes in search last year
Google revamped its How Search Works site, the site they launched in 2013 to describe the efforts Google makes in search. Google added some new metrics around the various Google search launches they made last year, how many tests they tried out and the various numbers around their diverse set …
Read More »Is Google testing its own jobs search engine?
Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you …
Read More »SearchCap: Google job search, metrics on search update & cheese doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a …
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