#Bizwhiznetwork.com Innovation ΛＩ |Technology News
Much has been written about the increasing importance of machine learning and AI and how they affect ranking algorithms and the presentation of search results. While it’s true that these are important factors, they’re largely beyond the ken of traditional tactics used by SEOs to influence results.
That’s not the case with schema and structured data, however, according to a recent exhaustive study of ranking factors conducted by SEMRush. Search engines are relying more and more on markup, not just to understand what content is about but to validate authenticity and authority.
And if you’re hungry for those “position zero” featured snippets, real-estate in the knowledge panel or inclusion in spoken results from search assistants, you should be focusing heavily on the excellence of your structured data.
During the What’s New With Schema Structured Data session at SMX Advanced, you’ll hear from Search Engine Land contributor Max Prin and Microsoft Senior Program Manager Cata Milos discussing recent developments that drive both Position Zero/featured snippets in the SERPs and answers to voice queries on intelligent assistants on devices.
They’ll also offer:
– Advanced tactics that ensure your sites rank well by making content accessible to search engines.
– Tips on how to implement, test and validate structured data.
– Advice for how to future-proof content to avoid getting left out of the voice search conversation.
Both Max and Cata will also participate in Overtime, where they’ll be available to personally answer any and all questions you may have. Check out the full SMX Advanced agenda and register now.
