Samsung Unveils Frame Pro, the TV That Looks Like a Picture Frame

Samsung has revealed The Frame Pro at the Consumer Electronics Show (CES) 2025. It comes with the company’s high-end Neo QLED panel, with Mini LEDs on the bottom of the screen to help deliver better contrast and brightness.
The Frame Pro will be available in 65-inch, 75-inch, and 85-inch sizes and run on Samsung’s NQ4 Gen3 AI Processor.
This time, it comes with the company’s Wireless One Connect, so you won’t have any visible cables and can connect to set-top boxes and even consoles wirelessly. And it supports the latest Wi-Fi 7 protocol for up to 10 meters away.
The refresh rate has been increased from an already amazing 120Hz to an outstanding 144Hz. It is also packed with AI-powered features, such as Click to Search for content information and Live Translate for closed captions.
Some features like Dolby Vision support are still absent, as reported by The Verge.
The Frame Pro retains compatibility with Samsung’s Art Store, which helps it to work as a display artwork or a painting when not in use as a television—one of the main selling points for the series.
It is expected to launch in the first half of 2025. Pricing has yet to be announced, but we’re expecting it to increase on account of the more expensive panel tech.
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