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Google Data Vocabulary

Google ends support for structured data in rich results

Beginning April 6, structured data markup will be ineligible for Google rich results. Site owners must switch to markup if they want to maintain Google rich result eligibility. The company announced the coming change in January.

Why we care

If you haven’t converted to schema markup for your structured data, your rich results will disappear from the search results page after April 6. That could mean a loss in organic visibility and traffic.

Google has been issuing warnings to site owners about pages that use markup since January. Check your Google Search Console messages to view any warnings and resolve issues before April 6.

More on the announcement

  • Google is focusing on schema markup due to its increasing usage and popularity, the company said.
  • Site owners can use Google’s Rich Results Test tool to test live code snippets.
  • This change only pertains to rich results. Pages using markup for other purposes will still remain valid.


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