Fashion Bed unfolding new mattress foundation

CHICAGO – Easy storage and shipment are keys for online and traditional retailers these days, Fashion Bed Group says.

This is Fashion Bed Group’s new tri-fold mattress foundation.And so the supplier of bedding accessory products has developed a new folding mattress foundation set to launch this January at the Las Vegas Winter Market

Designed for easy set-up and shipping, the Simple Life features a tri-fold design that simply unfolds and locks into place with no tools required. Made of heavy-duty tubular steel, the foundation can be paired with any mattress that meets the federal flame-resistant standard and is tailored at the corners for added visual appeal. It is easy to maneuver and flattens for easy loading into a trunk or convenient shipping via UPS, the company said.

“This easy-to-ship frame is ideal for our e-commerce customers, while providing our brick-and-mortar retail partners with an inventory-friendly mattress foundation,” said Ron Ainsworth, senior vice president of merchandising and procurement for Fashion Bed Group. “The tri-fold design packs small enough to fit three times the load into one truck, while also delivering optimum ease and support to the end user.”

Available in a full range of sizes from twin through Cal King, the Simple Life mattress foundation is priced to retail at approximately $249 in queen.

Fashion Bed Group shows in World Market Center, B-1326.