SEO

Processing…Please wait. Search Engine Land » Channel » SEO » How to use relationships to level up your SEO As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay …

Processing…Please wait. Search Engine Land » Channel » SEO » Creating new content vs. optimizing old webpages: Which is better for SEO? Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO …

Processing…Please wait. Search Engine Land » Channel » Analytics & Conversion » Forecasting web traffic using Google Analytics and Facebook Prophet Ready to learn a quick-and-easy way to get traffic predictions for any amount of time in the future? Seriously. This article will show you how you can: While we’ll …

Processing…Please wait. Search Engine Land » Channel » SEO » Yoast SEO Premium now offers IndexNow Yoast SEO, one of the more popular SEO plugins for WordPress, has finally adopted IndexNow, the Microsoft backed protocol to submit content to search engines. This is available in the premium version of Yoast …

Processing…Please wait. Search Engine Land » TikTok » TikTok commits to updating ad policies to better align with EU rules Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. TikTok will …

Processing…Please wait. Search Engine Land » Channel » Content » Virtual environment optimization (VEO) is coming. Ready for it? Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). …

Processing…Please wait. Search Engine Land » Twitter » Twitter launching Branded Likes Twitter has launched Branded Likes – custom Like animations for tweets that brands can create through the ads manager. Branded Likes?: You’ve seen Branded Likes – those custom animations of the Like button that are making you like, …

Processing…Please wait. Search Engine Land » Channel » Social » Twitter testing Notes, a long-form content feature Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. ✨ Introducing: Notes …

Processing…Please wait. Search Engine Land » Facebook » Meta introducing new monetization tools for creators on Facebook and Instagram Meta CEO Mark Zuckerberg announced today they’re launching new ways for creators to make money on Facebook and Instagram. The updates and tools “will help creators build for the metaverse” Zuckerberg …

Processing…Please wait. Search Engine Land » Channel » PPC » How paid marketers are fighting back against the Fake Web Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Anyone who manages paid marketing channels knows …