SEO

Early next year, Google will make it easier for those viewing AMP content in its search results to find and share URLs that lead directly back to publishers, rather than to Google itself. Currently, AMP content — accelerated mobile pages — are loaded differently by Google than regular content. Clicking on regular content …

The time has come for businesses to frame their search marketing in the context of a broader media landscape that includes all the ways people discover brands. One of the implications of this is a new focus on location. Because “near me” mobile moments are experiencing a dramatic rise, brands …

– Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid …

BrightLocal has posted its annual local SEO survey, asking SEO professional to answer 22 questions about the state of the local search marketing industry. Questions range from the size of the survey participant’s company and its annual revenue to services offered and retainer fees. “The goal of this survey is …

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by …

The importance of SEO is undeniable. So how much does a business have to pay to achieve results? This white paper from Rowe Digital goes deep into the three key components of a good SEO program that impact the pricing for a small, medium or large SEO program: the analysis …

When I started blogging the first question came to my mind was Is it possible to rank in top search results with “NO” back links at all?  Because I was new in this space and had no name, authority or any back links at all. But after a few months when …

Here you can see how the last line of meta description changes as per the query in case 2, when pdf word included in query Google displayed a new line from the content in meta description with pdf word in it. The criteria used by Google to come up with …

A few days back, I was reading an article on SearchEngineJournal by author Neil Patel. After reading first three paragraphs, I realized that I have already read that article few weeks back but not on SearchEngineJournal. Initially, I thought that Neil might have written a guest post on SearchEngineJournal, but …