SEO

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are your paid search ads making the right impression?Jan 5, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, …

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward. Below are some of the …

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully …

Google’s latest update to its iOS app is out, and it includes a few changes that mean searchers won’t need to leave the app as often as in the past. Here’s the three-part bullet list from Google’s release notes: Watch YouTube videos right in your feed — instantly play YouTube …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s updated iOS app pulls in YouTube videos, menus moreJan 4, 2017 by Matt McGee Version 22 gives searchers fewer reasons to need to leave the …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Start your SEO and SEM campaigns off fresh with tactics that workJan 3, 2017 by Search Engine Land Here’s to a great 2017 full of learning …

With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue — not just within the purview of marketing, but across …

Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please …

Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is …