SEO

Google has quietly added another perk for Managed Accounts: the ability to create and share negative keyword lists across accounts. Maybe you’ve been laboriously adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. Now, for accounts in a managed account (formerly My …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Managed Accounts can finally share negative keyword lists across accountsJan 9, 2017 by Ginny Marvin Create a single list of negative keywords that can be …

Kashin / Shutterstock.com On Thursday, some AdWords advertisers received an unexpected email from Google explaining upcoming changes to the phone numbers that appear in ads. The change affects campaigns that use both call extensions and location extensions. Google has expanded exposure for ads that include location extensions over the past …

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short …

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp …

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better?Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate in different …

Although many of us in the industry pay hundreds or even thousands for SEO software that helps to automate and simplify our everyday work, we already have one of the most handy free SEO tool sets in the market with Google Chrome’s DevTools. Built into Google Chrome, this set of web authoring and debugging tools …

I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are …

Bing has added new search updates aimed at helping its health-conscious users. Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search results with images that link to a wide variety of exercise options. Filters within the carousel make it possible to narrow the search by gender, …