SEO

AmsStudio / Shutterstock.com In the second update in a week on how phone numbers display in ads, Google has begun alerting some advertisers that call extensions will start generating automatically as of February 6, 2017. The notice, emailed to advertisers that use “landing pages prominently featuring a phone number”, started going …

dennizn / Shutterstock.com There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the …

It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI. Utilize these tips to jump-start your search results in the new year …

Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate Valentine’s Day, and they continue to spend more, online in particular, according …

Google has quietly added another perk for Managed Accounts: the ability to create and share negative keyword lists across accounts. Maybe you’ve been laboriously adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. Now, for accounts in a managed account (formerly My …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Managed Accounts can finally share negative keyword lists across accountsJan 9, 2017 by Ginny Marvin Create a single list of negative keywords that can be …

Kashin / Shutterstock.com On Thursday, some AdWords advertisers received an unexpected email from Google explaining upcoming changes to the phone numbers that appear in ads. The change affects campaigns that use both call extensions and location extensions. Google has expanded exposure for ads that include location extensions over the past …

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short …

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp …

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …