SEO

As we kick off Black History Month, Google is continuing to spotlight Americans who have pushed boundaries, with today’s doodle celebrating American sculptor Edmonia Lewis. Born in New York in 1844, Google recognizes Lewis as the first US female of African-American and Native American descent to become a world-renowned sculptor. …

With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new year, it seems like a good opportunity to highlight a couple of the competitive strategies my agency, ZOG Digital, employs for our clients for both …

Sometimes when I’m talking to search marketers, I feel a little bit like Jan Brady — but instead of everything being about “Marsha, Marsha, Marsha,” the conversation turns to “mobile, mobile, mobile” as we ponder the potential micro-moments and ways to increase a brand’s mobile presence. We are now seven …

Join us at SMX West March 21-23 for 3 days of SEO and SEM tactics, growth hacks and strategies that will improve your search marketing performance immediately. Register now and save $200 off on-site rates. With an All Access Pass, here’s what you’ll get: Tactics you’ll implement immediately to drive traffic, …

Google has been slowly building out the new AdWords interface, which was introduced last March. More accounts have been granted alpha access, and on Tuesday, Google’s head of search ads, Jerry Dischler, said it is rolling out to even more AdWords accounts in the next few months. When you first …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers …

d8nn / Shutterstock.com Google has released a new API for the mobile-friendly testing tool named the mobile-friendly test API. The API is a simple and quick tool that you can use to build your own tools to see what pages are mobile-friendly. Google’s John Mueller said, “The API method runs …

As you may remember, Majestic, an SEO toolset company, set off on a voyage last year to print the internet in 3-D in outer space. Well, we are glad to report that the mission has been a success. After 18 months, the “Majestic Landscape,” which is a 3-D data visualization …

President Donald Trump’s executive order barring people from seven predominantly Muslim countries from entering the United States, even if they have a valid visa or green card, is not the way to “make America great again.” In fact, the online marketing industry as we know it would not exist had …

First, a moment of silence for the Standard Text Ad format that held on for 15+ years. Today marks the end. And with that, Google is rolling out AdWords IF functions globally to give advertisers the ability to customize their ads in much the same way ad customizers allow, but without the …