SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in …

In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on —  will be broadened to include …

DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web. DMOZ was a project designed to organize the web using volunteer human editors and born during …

Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google mini pool: Source: Instagram Google swings: Source: Instagram Google net …

The Accelerated Mobile Pages project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion …

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)? And beyond the decision of which medium to …

Google’s St. Patrick’s Day doodle is an animated image featuring high-fiving Shamrocks on Ireland’s Skellig Michael, an island off the coast of County Kerry. Categorized as a World Heritage Site by UNESCO, Skellig Michael is home to various seabird species, including puffins, gannets and razorbills. From the Google Doodle Blog: …

Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown …

Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited …