Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded …
Read More »Why Google’s SEO advice is NOT (always) in your best interest
Last month, Google released a video detailing best practices for hiring an SEO company, and it is positioned to become the go-to guide for hiring an SEO. After all, who better to tell companies what they should look for in an SEO than the operators of the world’s most popular …
Read More »Bing Ads will automatically migrate monthly budgets to daily in April
If you’re still using monthly budgets for your Bing Ads campaigns, now is the time to switch over to daily budgets. Starting in April, campaigns set with monthly budgets will be migrated automatically to “Daily accelerated” budget delivery if you don’t take action ahead of time. Bing will calculate the …
Read More »Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worst
Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘SEO texts’ …
Read More »Google says it has now tracked 4 billion store visits from ads
Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set …
Read More »Compare 13 leading SEO software platform vendors
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If …
Read More »Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!
10 years of SMX Advanced For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed …
Read More »SearchCap: Google search app, PPC titles & AdWords DSAs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you …
Read More »4 major barriers to being linkable
When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, …
Read More »Study: PPC cannot accurately identify winning organic titles
Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings when combined with good on-site metrics. Title tag CTR is also difficult …
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