SEO

Free Google product listings expand to knowledge panels   Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now …

Google positioned to dominate the ‘O2O economy’ Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in …

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an …

CPG giant Unilever announces no more Facebook, Twitter ads through 2020 Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its …

How to improve efficiency between SEO and IT teams When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO recommendations implemented quickly. Here we’ll discuss our recommendations for making the SEO/IT relationship work to …

Google agrees to start paying for news content European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or …

Small improvements have a big conversion impact   Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have …

Google tests feeds for App install campaigns, expands deep linking and reporting   Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App …

Web Vitals come to Google’s Test My Site tool Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes …

Microsoft launches a free Search and Social campaign management platform for SMBs Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing …