SEO

About Google updates In covering Google algorithm updates for almost twenty-years now, one trend you notice over and over again is how SEOs tend to do two things. Many SEOs blame a Google algorithm update for their ranking declines and many SEOs often try to figure out which ranking factors …

The importance of valuing latent orders to successful Amazon Sponsored Products management   Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s …

Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in …

Common Shopify SEO pitfalls and how to avoid them Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself and others that are common to e-commerce sites. Overcoming these SEO challenges in Shopify can help …

Why SEOs are going to miss the Structured Data Testing Tool Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our …

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the shakeup: commission-free access to Buy on Google, the company’s native checkout …

Here’s more reason to use those attributes Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: Google is surfacing more attributes from merchants’ product feeds in …

Small businesses (SMBs) are now in a Darwinian struggle for survival. The fallout from the COVID-19 pandemic is completely disrupting and reconfiguring the market, with some SMBs adapting and others calling it quits. This will have big implications for marketing and advertising as well. In its Q2 economic report, Yelp …

Guide to Core Web Vitals Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part …

4 ways to speed up your Shopify site Page speed is a Google ranking factor, but its influence isn’t limited to your organic visibility. For e-commerce sites, speed is always a concern because low page load times improve the user experience and, in turn, conversion rates. The fastest Shopify sites …