SEO

Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense Reports page (top) and the old one that will be phased out …

A lot is debated in the SEO world, but nearly everyone can agree that links are and will continue to be vitally important to the health and rankability of a website. Luckily, link building and brand awareness goals can be built into your content marketing strategy, which can be vastly …

As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious …

Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to …

Google announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL when serving your AMP articles. Google’s URL inspection tool and the …

  This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of COVID-19, eCommerce advertisers must ask, “what happens next?” While signs point to a slow recovery of jobs and purchasing in Q4, there is also …

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content …

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash grants and ad credits for SMBs. It later introduced Facebook Shops to help SMBs sell online. And today it announced a new product to monetize …

  How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is …

Google has now explained the massive search bug from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers …