SEO

Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of …

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every …

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your …

Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. Pinterest is also introducing a new option for brands to target their search ads beyond the traditional …

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer! In case you missed it, Google recently updated the way that we serve sitelinks, callouts and structured snippets in your …

A new Overview tab is rolling out in Bing Ads accounts. Not to be confused with the Home page in the top navigation of the Bing Ads UI, the new Overview tab will be found under the main Campaigns page. It provides a high-level view of account performance with more …

Today’s Google doodle spotlights the Indian-American astrophysicist and Nobel Prize winner Subrahmanyan Chandrasekhar on what would have been his 107th birthday. As a result of his work studying the evolution of stars, Chandrasekhar found The Chandrasekhar Limit, the theory that a star’s mass will determine whether a star becomes a …

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The …

Marketers are at a crossroads with their web technology. Many feel handcuffed to their platform: they need an upgrade from their legacy CMS, yet a headless technology can require massive developer resources to setup and continuously manage. This report from Zesty.io helps marketers navigate the CMS landscape. You’ll glean advice …