SEO

Google Image Search

Google announced on Twitter that in November 2020 it has released an update to Google Image Search that reduces duplicative images in the image search results: “We made an improvement to Image Search to reduce duplicate images, so that we can display others that are relevant yet visually distinct.” Visually …

Read More »

Google Dark Theme

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, SEOs and PPCs …

Read More »

Google In-SERP Lead Forms

Previously in beta, Google Ads announced its updated lead form extension which pops up a form directly from a click on an ad in search, Video, and Discovery. If opted into, it means that when a user clicks a headline from an ad, the lead form appears in the SERP …

Read More »

Enhanced Microsoft Ads

Microsoft will transition all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies to Enhanced CPC (eCPC) beginning in March. “Starting in March 2021 and continuing through April 2021, all existing search, shopping, and Dynamic Search Ads campaigns without any automated bidding strategies in place …

Read More »

Google Simplifies Keywords

Google’s recently announced updated treatment of phrase match to include broad match modifier (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers. There has been a mixed …

Read More »

Australia News Showcase

  Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and some …

Read More »

LinkedIn Marketing Labs

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success …

Read More »

Google Performance Report

  Google launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the “Performance” section for any site that appears in Google News. What is the Google News performance report. This report shows you clicks, impressions and …

Read More »

Schema Markup Search

schema app

Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent.  When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the …

Read More »

Google Console Coverage

Google announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a …

Read More »
Bizwhiznetwork Consultation