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SEO

Don’t Try to Reinvent SEO

Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt “You might shoot yourself in the foot when you don’t expect it, so why would you build something more brittle if all it does is solve a non-problem?” Martin Splitt, search developer advocate for Google, warned SEOs and developers. …

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COVID-19 Vaccine

Many marketers unlikely to attend in-person conferences until COVID-19 vaccine The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19. In fact, more than 66% of those surveyed said they would only attend …

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Trust In A Cookie-less World

Why marketers need identity to build consumer trust in a cookieless world For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have …

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Retailers Will They Come?

The return of retail stores: If you reopen will they come? The news has been filled recently with images of angry protesters agitating for the “reopening” of local businesses. That’s now happening in many places around the country: Georgia, Texas, Florida, Colorado and numerous other states. Yet polls continue to …

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Google Curbside Pickup?

Google tests ‘Curbside Pickup’ badge for local Shopping ads   “Curbside pickup” badges are now appearing on eligible Local Inventory Ads in Google Shopping One area where Google has an edge over Amazon? Local retail. In response to COVID-19 restrictions, Google has been giving local businesses more messaging options such …

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Martin Splitt Gets Technical

Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and …

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Shopify Merchants

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest. The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update …

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Migrating Marketing

What to Expect When Migrating Marketing Automation Platforms Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While …

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Rising Retail Categories

New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches During the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has supplanted in-store buying. And all this may soon change again, as local economies and retailers …

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PPC Helping Business’s

17 ways PPC can help your business survive economic crisis People are clicking, but are they buying? WHEN will they buy? Are they buying too much too fast? When will stores reopen and foot traffic resume? Consumer demand is evaporating for some businesses, while others may be unable to fulfill …

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