SEO

Search Marketing Benchmark Report for SaaS

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Search marketing is not …

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How to Build a Comprehensive Data Strategy

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join …

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Google to stop supporting noindex directive in robots.txt

Effective September 1, Google it will stop supporting unsupported and unpublished rules in the robots exclusive protocol, the company announced on the Google Webmaster blog. That means Google will no longer support robots.txt files with the noindex directive listed within the file. “In the interest of maintaining a healthy ecosystem …

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How to develop content your target audience actually wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is …

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