Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s updated iOS app pulls in YouTube videos, menus moreJan 4, 2017 by Matt McGee Version 22 gives searchers fewer reasons to need to leave the …
Read More »SearchCap: Local SEO, link resolutions for 2017 & New Year’s Day Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Start your SEO and SEM campaigns off fresh with tactics that workJan 3, 2017 by Search Engine Land Here’s to a great 2017 full of learning …
Read More »Why you should budget for call tracking in 2017
With the current fiscal year winding down and budgeting for FY2017 gearing up, marketers are faced with the annual task of tracking effectiveness and justifying budgets. The key is to invest in tools that help control costs and boost revenue — not just within the purview of marketing, but across …
Read More »17 link resolutions for 2017
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please …
Read More »The fake information epidemic and how it will hurt local search in 2017
Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is …
Read More »Local SEO is about so much more than tools
Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, …
Read More »New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year
Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons waiting to be dropped. Today’s doodle leads to a search for …
Read More »Search in Pics: Google wine gift, holiday staircase & Google paradise store
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Paradise store: Source: Instagram Google holiday staircase: Source: Instagram Google …
Read More »Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, …
Read More »Paradigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation …
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