Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO. Marketing Land’s “Enterprise Local Marketing …
Read More »‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series
Today’s Google Doodle is the second in its series of Holiday 2016 series. For Christmas Eve, the Google letters are making hearts, stars, smiling faces and hand-prints behind fogged up windows. From the Google Doodle Blog: Happy holidays! This is the perfect time of year to cozy up to the …
Read More »Where is Santa Claus? Your 2016 guide to Santa trackers from NORAD & Google
Where’s Santa Claus? When will Father Christmas arrive? Millions of children around the world are asking these and similar questions on Christmas Eve. To help, two there are two great services that stand ready: NORAD Tracks Santa and Google Santa Tracker. As usual, Search Engine Land stands ready with its own tradition, …
Read More »Search in Pics: Google sock office, Google tea & Larry Page with Donald Trump
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Gnomes: Source: Instagram Google office with socks on the wall: …
Read More »‘Tis the season! Google spreads cheer with its Holiday 2016 Day 1 doodle
Today’s Google doodle is the the first of Google’s holiday 2016 doodle series. Designed by doodler Gerben Steenks, the animated image turns the Google letters into a crew of carolers. From the Google Doodle Blog: Dating back thousands of years, the original carols were songs specific to certain regions, and …
Read More »Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more
If it feels like the search results changed a lot this year — especially Google’s — you’ve done a good job staying on top of search news. As we look back on the biggest stories of the year, several of them cover changes in SEO and ranking algorithms, and others …
Read More »SEO in 2017: Mobile optimization as a competitive advantage
In 2016, the inevitable happened, and mobile overtook desktop as the primary device used to access websites. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile than on any other device category. In many industries, this may be conservative …
Read More »Improve your paid search & social through relationship marketing
A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, …
Read More »SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire …
Read More »Google’s top results for “Did the Holocaust happen” now expunged of denial sites
Several days after Google put a search ranking change into place, the first page of results for “did the holocaust happen” now appears to be entirely free of denial sites. The algorithm change happened earlier this week. As we covered, it caused the Stormfront denial site that was ranking tops for that …
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