Webmaster

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand vs. local Knowledge Graph result: Which is better?Jan 6, 2017 by Tony Edward Columnist Tony Edward explains which Knowledge Graph results are appropriate in different …

Although many of us in the industry pay hundreds or even thousands for SEO software that helps to automate and simplify our everyday work, we already have one of the most handy free SEO tool sets in the market with Google Chrome’s DevTools. Built into Google Chrome, this set of web authoring and debugging tools …

I only recently learned of a Wikipedia page dedicated to inventors who were killed by their own inventions. That page is amazing, and if you end up leaving this article and just reading that list for the next half hour, I totally understand. But it got me thinking: what are …

Bing has added new search updates aimed at helping its health-conscious users. Now, when you search for “workouts” or “exercises,” Bing will deliver carousel-styled search results with images that link to a wide variety of exercise options. Filters within the carousel make it possible to narrow the search by gender, …

Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not impressions, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are your paid search ads making the right impression?Jan 5, 2017 by Jacob Baadsgaard Impression share may not be the ultimate measure of paid search success, …

2016 marked another year of staggering growth in search as it continues to infuse our lives with more answers, more intelligence and more meaning. It was a year of voice searches, digitized consumer decision journeys, omnichannel shopping, chatbots and disruptive technologies that jolted us forward. Below are some of the …

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully …

Google’s latest update to its iOS app is out, and it includes a few changes that mean searchers won’t need to leave the app as often as in the past. Here’s the three-part bullet list from Google’s release notes: Watch YouTube videos right in your feed — instantly play YouTube …