Aiming to grab the attention of more basketball, hockey and baseball fans, Google will now include Google Posts from NBA, NHL and MLB teams directly in Knowledge Panels. According to an announcement Monday, any Google Posts from NBA, NHL and MLB organizations will be included within the Knowledge Panel that …
Read More »Part 2 of 2: How Google learns to guide purchasing decisions
In my last article, I explored a patent which focused on how Google learns to influence and control users. This patent described a system to adjust and correct users when their system determines that said user is making a mistake. In this system, we saw Google influence users and suggest alternatives when it deemed a user …
Read More »Google Maps Timeline finally comes to iOS
Google Maps users on iOS are getting a feature that’s new to them, but not to users on Android or desktop computers. It’s called Timeline, and Google first rolled it out during the summer of 2015. Timeline is sort of like a life log tool — it tracks all the …
Read More »New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature
Google launched a new Google Earth for the web and on Android today, complete with interactive guided tours, 3D images and a new “I’m feeling lucky” feature. For its newest version of Google Earth, Google partnered with storytellers, scientists and nonprofit organizations to create Voyager, a showcase of interactive guided …
Read More »SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Earth delivers guided tours, 3D images an ‘I’m feeling lucky’ featureApr 18, 2017 by Amy Gesenhues It’s currently only available on Chrome and Android, …
Read More »The Secret to Driving Facebook and Display Ad ROI
Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from …
Read More »Google did not ban Infowars; did rescind quality example using an Infowars article
Google has neither censored nor banned the Infowars site, despite what some headlines out there say. The company did, however, rescind an example that its quality rater contractors received using Infowars and other sites in terms of how to judge page quality generally. Memorandum has a roundup on the news, including a …
Read More »6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is …
Read More »Listen to your mother: Win Mother’s Day with humor and timing
This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve always used? Let’s make this year even more special (and successful) with some lesser-known tips and advice based on research compiled by my data scientist colleagues …
Read More »Local search ranking factors: What’s working in 2017 [Podcast]
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest …
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