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Links have always commanded significant focus when it comes to increasing organic search performance. Over the years, SEOs have built them by any means possible — legitimate and otherwise. Recently, the market has adapted to significant algorithmic shifts and adopted a content marketing approach to link building. This move has led …

Google released its annual web spam report yesterday, documenting some of the company’s spam-fighting activity in 2016. One of the most eye-catching data points for me was that Google has sent out over 9 million messages related to web spam in 2016; that number was more than double the 4.3 …

Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search. Yet all too often, businesses don’t think about SEO until after having a website designed (or redesigned), and these …

Anyone familiar with online reputation issues is surely aware of Ripoff Report, a site long considered one of the most destructive on the web when it comes to people’s and companies’ reputations. Ripoff Report has a well-established practice of refusing any and all demands to remove defamatory materials from its …

Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences …

A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Support of Review Extensions Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We sent 9M web spam messages in 2016, more than double 2015 totalApr 19, 2017 by Barry Schwartz While more messages were sent, Google said …

Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool. Today the company is announcing that Search Ads will become available in the UK, Australia and NZ. The booking UI opens today and ad serving begins on …

When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy …

Today’s Google doodle honors Esther Afua Ocloo, an entrepreneur and women’s rights activist who helped women — first in Ghana, and eventually around the world — start their own businesses. Born in Ghana on April 18, 1919, Ocloo’s first venture in business was as a teenager, when she began selling …