Webmaster

Is it time to consider local marketing automation software?

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits and …

Read More »

Purchases on Google quietly opens beta for requests in US

Kashin / Shutterstock.com Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales Orders reported finding the option in Merchant Center Tuesday. Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs …

Read More »

Relevance vs. authority: Which link has more value? (Part 3)

Welcome to the third and final installment of my series on relevance versus authority, exploring which link has more value. To really tease out the argument of relevance versus authority, I asked industry experts the following question: “All other metrics being equal, would you rather have a high-authority link with lower …

Read More »

5 massive SEO and content shifts you need to master right now

Google has thrown a lot at marketers in just the last five years. All of these big changes — from rolling out major algorithm updates to shifting to mobile-first — have essentially had the same goal: to provide the best possible search experience to users. Google wants to show users the best content …

Read More »
Bizwhiznetwork Consultation