Though Canon is atop the camera industry in market share, numerous professional photographers grumble about the business’s relatively glacial speed of development, especially as compared to the rapidly charging similarity Sony and Fuji. In a current interview, Canon’s CEO has actually promised to focus on development, just how much of that will be directed at consumer video cameras and lenses remains to be seen.
In an interview with Nikkei Asian Evaluation, Canon Chairman and CEO Fujio Mitarai detailed the company’s present state and future strategies. The very first thing to keep in mind, obviously, is that Canon is a business whose interests extend far beyond consumer cameras and lenses, and Mitarai’s remarks can be read to be inclusive, special, or particular (unlikely) to those divisions. In the interview Mitarai made the following bottom line:
- After an excellent 2017, Canon wants to grow by focusing on their more recent businesses such as health care, industrial devices, and security cameras, with these brand-new organisations producing a 3rd of all sales (video cameras are expected to contribute 30 percent).
- The business’s main objective in 2018 is to “raise [their] antennas high towards innovative business … where [they] drag other business.” The company recognizes the fast gains that newer business are making and acknowledges the pressure it puts on them to innovate.
Of course, one can’t assist but question if that’s an acknowledgement of companies like Sony or a remark concerning other areas Canon operates in. Still, camera equipment is a big portion of the business’s general company, and I certainly hope a few of that increased innovation will be directed toward the cams we photographers use.
[by means of Canon Rumors]