In Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC) year over year. The CPC of brand terms is often determined by Google’s algorithm as opposed to the competitive landscape, so brands are often …

Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five …

The Google Assistant has been updated to make entertainment content more accessible to voice control. The company announced today that users can set alarms to play a favorite song, playlist or radio station instead of a loud, unpleasant alarm sound. Users invoke this by speaking, “Hey Google, set an alarm …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant adds new media capabilities ahead of HomePod release Feb 1, 2018 by Greg Sterling You can now wake up to a favorite playlist and …

Andy Rubin founded Android as an independent company and then ran the Android division at Google for several years after its acquisition. He left a few years back to work on other projects. His most recent project is Essential, which released its first phone last fall. The Essential Phone is …

When we write about the PC market at ExtremeTech, it’s almost always from the DIY or enthusiast perspective. But we don’t actually talk much about that most basic of tasks — how to build a PC. The actual assembly process isn’t usually all that difficult, but choosing the right components …

Samsung reported excellent results in 2017, with strong growth in its foundry and display businesses. These sales outweighed dips elsewhere in the company’s overall product portfolio, and a decline in consumer electronics spending. The company’s total sales grew 1.19x year-on-year, an impressive result for the company’s still relatively young foundry …

If the first month of the 2018 golf year is any indication, we could finally receive a season in which the confluence of storylines combines for one of the great seasons in golf history. It all made for an entertaining first four weeks and led to the formation of some …

Photos: Courtesy of Nutrisystem This post is brought to you in partnership with Nutrisystem. Losing weight isn’t easy, but keeping it off is even harder. So if you’re looking for a program that helps you shed unwanted pounds and turns healthy changes into permanent habits, look no further than Nutrisystem. …

Happy February!  Let’s celebrate with these adorable, pink Healthy Raspberry French Macarons! They’re sweet, addicting, and packed with raspberry flavor, you’d never know they’re made without the bleached white sugar, artificial flavorings, and artificial food dyes.  Yup, these macarons are all natural, low fat, and gluten free too.  PERFECT for Valentine’s …