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Federer might not be the best example

Roger Federer’s loss to Juan Martin del Potro in the final of the BNP Paribas Open last Sunday, in which he squandered three match points, was a reminder that, appearances to the contrary, the world No. But even though the match ended with a rare loss for Federer (his first …

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8 types of negative reviews Google will remove

On the Google My Business Forum, where I volunteer as a Top Contributor, we frequently see themes and threads from business owners who want Google to remove their negative reviews. There are a lot of cases where we cannot do anything because the reviews don’t break Google’s review guidelines, but …

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SearchCap: SEO factors, negative local reviews & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy …

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AdWords now shows ad version history

If you’re one to edit ads in AdWords rather than pause or remove old ads, then add new ones, now you can easily compare all those old ad variations. To get to the new version history screen, available only in the new AdWords interface, hover next to an ad, click …

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Giants collide: Google’s impending showdown with Amazon

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising dollars. But for Google, the real competition is coming from elsewhere. Over the last few years, Google has pushed further and further into the retail space. Simultaneously, Amazon …

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