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Windows 10 AV1 This Fall

  Microsoft has announced that it will add hardware acceleration support for the Aomedia Video 1 (AV1) video codec to Windows 10 this fall. AV1 is an open, royalty-free codec intended to provide high-quality internet video at higher compression rates than those achieved by standards like H.264 and VP9. Typical …

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Samsung Doom Fridge

  The idea of using a fridge as some kind of combined viewing/food storage apparatus isn’t a new one. The first display-equipped fridge was the LG Digital DIOS, which shipped in June 2000. Twenty years later, we can do a hell of a lot more than slap weather reports on …

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OnePlus Company

  In the last few years, OnePlus has gone from being a plucky upstart with questionable advertising to a 5G powerhouse that regularly partners with US carriers to launch new flagship smartphones. All through that meteoric rise, co-founder Carl Pei has been a director at the company. Until now. Pei …

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Google’s Local Trust Layer?

  Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective, binary world. The game has changed. What makes a local business trusted on Google? A badge. To this point, the use of the badge …

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CTV And B2B Advertising

  If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Email campaign (complete with drip) Search ads Newsletters Events and tradeshows A white paper here and there ABM for high-value prospects Not a bad approach, but unfortunately it’s the same exact strategy every …

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Google Smart Shopping

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or do you need a few reasons to try it out? In this article, I will be comparing SSC versus standard Shopping campaigns with the main …

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Google YouTube Ads

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the measurement updates Google announced Monday. YouTube attribution. Cross-network attribution reporting for YouTube and Search campaigns is now in open beta in Google Ads. When eligible, …

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Apple’s ARM-Powered Mac

  Ever since Apple announced it would move to its own custom ARM CPUs for laptops and desktops, there’ve been questions about what kind of platform we should expect and how the company will position its first entry into homegrown product design. There are now rumors that the firm will …

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Future Star Trek Role?

  Ever since Star Trek: Picard hit the airwaves 20 years ago, in January 2020, people have wondered whether other Star Trek icons will return to the small screen. Brent Spiner, Jeri Ryan, Jonathan Del Arco, Jonathan Frakes, and Marina Sirtis all reprised their roles in Season 1, while Whoopi …

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Building Blocks Of Life

  NASA’s OSIRIS-REx spacecraft has been in orbit of the asteroid Bennu since late 2018, and it’s almost time for the main event: collecting a sample from the surface. Researchers have used the last few years to get familiar with Bennu, and that has led to six studies that were …

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