On Tuesday, Apple extended its Search Ads platform to 46 more countries, enabling marketers to boost their app’s visibility in a total of 59 countries as well as manage campaigns spanning multiple regions. From launch in 2016 to $2 billion in 2020. The Cupertino-based tech giant publicly launched Search Ads …

Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people …

Frequently drinking sugar-sweetened beverages (carbonated and noncarbonated soft drinks, fruit drinks, energy drinks, and sports drinks) was associated with an increased risk of mortality from cardiovascular diseases and, to a lesser extent, cancers, according to a new study. Substituting one sugary drink a day with an artificially sweetened drink was …

A duo of arachnologists from Brazil has discovered a new species of short-tailed whip scorpion in eastern Amazon. Male of Surazomus saturninoae: (A) lateral, (B) dorsal and (C) ventral views. Image credit: G.R.S. Ruiz R.M. Valente, doi: 10.1371/journal.pone.0213268. “Schizomida (schizomids) are an order of small arachnids that display short-range endemism …

  The ESO (European Southern Observatory) has announced the successful observation of an exoplanet using optical interferometry. It’s the first time an exoplanet has been “seen” in this manner and the technique offers a promising example of how we might discern new information about the atmospheres of exoplanets. Such investigations …

  Jupiter’s Great Red Spot gets most of the attention when it comes to gas giant spots, but astronomers are particularly interested in what’s been happening on Neptune lately. After seeing several dark vortexes appear in the ice giant’s clouds over the decades, scientists have finally been able to watch …

  Samsung warned that it would miss Q1 earnings expectations today in the first such message the company has ever issued. It’s a warning sign for tech stocks and the semiconductor segment, plus a sign that the next few weeks aren’t going to be happy ones. Previously, Samsung was expected …

  When Samsung showed off its Galaxy Fold on February 20, the company took great care to only highlight the device from certain angles. When it brought the hardware to MWC, it highlighted it from a glass case. Journalists and reviewers haven’t yet had a chance to go hands-on with …

Bing Ads doubled the number of accounts it took down year over year, suspending nearly 200,000 accounts in 2018. It also removed 900 million ads and 300,000 sites from the Bing Ads platform, according to its annual report on ad quality. Areas of attention. Tech support scams, crypto and weapons …

In the world of digital maps, distance is king. Distance (proximity) has become an explicit ranking signal for mobile search on Google. But for many, time is the more important variable — it’s a kind of “true distance.” Search by time, rather than distance. UK-based iGeolise, which was founded in 2009, …