There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An investigation into the cause of the change can either be top-down or bottom-up. Here we’ll cover both ways to investigate the root cause and we’ll also share …

Marketing funnels can help to convert your visitors into customers. However, this hardly ever happens. I have seen so many projects where the company didn’t take into account an ever-changing marketing funnel and failed to convert more visitors. Lots of conversion rate “experts” also advise setting up funnels, analyzing the …

Justin Thomas hopes we can appreciate Brooks Koepkas victory at the 101st PGA Championship on Sunday for what it is, and not compare it to Tiger Woods or what any other legend has done in the game. Koepka now has won consecutive PGA Championships and enters the U.S. Open seeking …

  Customer engagement service Freshworks, which you may still remember under its old name of Freshdesk, today announced that it has acquired Natero, a customer success service with some AI/ML smarts that helps businesses prevent churn and manage their customers. The acquisition, Freshworks CEO Girish Mathrubootham told me, will help …

  ZenHub, a project management tool for GitHub, today announced the launch of Workspaces, a feature that makes it easier for teams to use its service — and GitHub — by allowing them to tweak the service to the needs of specific teams while still using GitHub as the ground …

Libyan desert glass is a natural glass found in western Egypt that formed 29 million years ago, however its origin is disputed: the two main formation hypotheses include melting by meteorite impact or melting by a large atmospheric airburst. A new study by a duo of researchers from Australia and …

After flying past the dwarf planet Pluto in 2015, NASA’s New Horizons spacecraft shifted course to Ultima Thule (also known as 2014 MU69), a much smaller body about 22 miles (36 km) in length. Ultima Thule is part of the Kuiper Belt, a torus-shaped ensemble of objects in the outer …

New experiments, performed in vitro on bacterial cultures and in vivo in rats, show that coffee — regardless of caffeine content — inhibits gut microbiota and stimulates intestinal smooth muscle contractility. Hegde et al, feeding rats coffee and also mixing it with gut bacteria in Petri dishes, found that coffee …

A team of archaeologists has found a jadeite gouge with a rosewood handle at Ek Way Nal, a Classic Maya salt-working site in Belize. The jadeite gouge after discovery. Image credit: Heather McKillop. Jadeite is a hard rock that varies from translucent to opaque. During the Classic Period of 300-900 …

  Drone aircraft used to be prohibitively expensive, but now you can buy a camera-equipped drone that talks to your smartphone for under $100. The US Department of Homeland Security has issued an alert that drones manufactured by Chinese firms might have become a little too accessible. The DHS says …