Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the …

Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of …

  Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when …

Yesterday we spotted Google testing a new video feature titled in this video that shows a timeline of what happened in a specific video. Google now has officially launched this feature, calling it key moments in videos. What it looks like. Here is a screen shot of the feature that …

Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize search marketing performance. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working. Join …

You might be nervous about your future but research suggests that you should run — not walk — toward retirement.  Get ready to retire because the best times of your life await you. Most People Find that Retirement is the Happiest Period of Life Research from Age Wave and Merrill …

Google has added a new report to Google Search Console to let you see how your datasets are performing in Google Search. The new report can be found in the enhancements section under “Datasets” if, and only if, you use Datasets markup on your web pages. What are datasets. Google …

    Google announced it has applied an “algorithmic updates to reviews in rich results,” in order to determine if Google should show the reviews (the stars) in the search results snippets. Google said this will “ease implementation” for this going forward. In short Google is now showing review rich …

Google often shows video results in its search results, in fact, Google has a feature to show suggested clips, a method to jump you to the portion of the video that answers your specific query. Now, it appears, Google is testing showing “in this video” – a timeline that shows …

Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking …