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Shopify Marketing now integrates with Microsoft Advertising

  Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft Advertising (formerly Bing Ads) powers search advertising on Bing, Yahoo and AOL as well as a network of partner sites. Why we should …

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Microsoft Says AI-Powered Windows Updates Have Reduced Crashes

  Microsoft has invested heavily in AI and machine learning, but you wouldn’t know it from how little attention it gets compared with Google. Microsoft is using its machine learning technology to address something all long-term Windows users have experienced: faulty updates. Microsoft says that AI can help identify systems …

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20190930 SEL Brief

Join us for the largest gathering of search marketers on the East Coast – Search Engine Land’s SMX East, November 13-14, 2019. You’ll unlock an absolute firehose of content: 90+ unique sessions covering the topics that matter most – SEO, SEM, voice search, attribution, analytics, content, video, mobile, local, and …

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Competitor content analysis: Here’s what you can learn

It’s 10 pm – do you know where your competitors are? Like the effect those PSAs had on parents in the 80’s and 90’s, this message likely brings up feelings of concern and uncertainty, especially if you’re a brand fighting for your spot in the marketplace. Competitor analysis is an …

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