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How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely …

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When parsing ‘Googlespeak’ is a distraction

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In …

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The pros and cons of paid search automation

  Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of paid search campaign automation, lists their pros and …

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New Giant Carnivorous Dinosaur Unveiled: Siamraptor suwati

Paleontologists have announced the discovery of a new genus and species of carcharodontosaurian dinosaur, based on the fossilized remains found in Thailand. Skeletal reconstruction of Siamraptor suwati. Scale bar – 1 m. Image credit: Chokchaloemwong et al, doi: 10.1371/journal.pone.0222489. Dubbed Siamraptor suwati by its discoverers, the newly-discovered dinosaur lived approximately …

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Physicists Propose New Way to Detect Dark Matter Particles

In a paper published in the journal Physical Review Letters, an international team of physicists proposes a new strategy for searching for hypothetical dark matter particles called axions using tunable plasmas. Lawson et al propose a new instrument for searching dark matter axions using tunable plasmas. Image credit: Alexander Millar …

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