It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely …
Read More »When parsing ‘Googlespeak’ is a distraction
Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In …
Read More »The pros and cons of paid search automation
Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of paid search campaign automation, lists their pros and …
Read More »Google showing mobile ‘search by photos’ option in selected local verticals
Google is starting to show a new option to “search by photos” box in certain local verticals. It appears only in mobile results right now and is distinct from “interesting finds” and “discover more places,” which are also photo-centric boxes in SERPs. This was discovered initially by Mike Blumenthal. Examples …
Read More »Which service-area business types perform best in local search?
By no means is ranking on Google a fair sport, but this is doubly true when looking at Google’s local listings. These listings are so closely tied to Google Maps that you might wonder how a legitimate local business with a great reputation in the local area but no physical, …
Read More »BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car. The product was announced several weeks ago …
Read More »New Windows 10 Insider Build Routes Android Phone Calls to Your PC
Microsoft once saved all the best Windows integrations for its in-house mobile platform, but the sun has set on Windows Phone. Android is Microsoft’s new mobile platform of choice — it’s even making its own dual-screen Android phone called the Surface Duo. That won’t launch for another year, but …
Read More »Virgin Orbit Aims to Send First Commercial Cubesats to Mars
The small, standardized satellites known as “Cubesats” have increased access to space — many launches include caches of Cubesats along with the main payload. Those tiny satellites are all hanging out around Earth, but that could change soon. Virgin Orbit, the rocket-based spinoff of Virgin Galactic, has signed a …
Read More »New Giant Carnivorous Dinosaur Unveiled: Siamraptor suwati
Paleontologists have announced the discovery of a new genus and species of carcharodontosaurian dinosaur, based on the fossilized remains found in Thailand. Skeletal reconstruction of Siamraptor suwati. Scale bar – 1 m. Image credit: Chokchaloemwong et al, doi: 10.1371/journal.pone.0222489. Dubbed Siamraptor suwati by its discoverers, the newly-discovered dinosaur lived approximately …
Read More »Physicists Propose New Way to Detect Dark Matter Particles
In a paper published in the journal Physical Review Letters, an international team of physicists proposes a new strategy for searching for hypothetical dark matter particles called axions using tunable plasmas. Lawson et al propose a new instrument for searching dark matter axions using tunable plasmas. Image credit: Alexander Millar …
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