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Trigger tells you when Trump tweets about your stocks

Very few people can move financial markets with their tweets, but like it or not, President-elect Donald Trump is one of them. And while you can’t do anything to prevent the madness, you can keep up with it using a new tool from Trigger Finance.  Originally a class project at Cornell Tech, …

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The importance of local authenticity

Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short …

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Choosing an attribution model: When, not which

Attribution is important, no matter your industry or your buying cycle. As more attribution models are created, it becomes more difficult to understand which one is the right one, and it seems that conversations about attribution models tend to occur with the expectation that each person has chosen a camp …

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Brand vs. local Knowledge Graph result: Which is better?

Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going …

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