Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated …

Google has measured over three billion visits to physical stores in the past two years, and you’ll soon be able to track store visits from the Google Display Network. That’s a whole lot of visits, but it’s only scratching the surface of what’s possible. Location-based searches are on the rise, …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and …

2016 brought incredible developments in both SEO SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And the momentum won’t stop as 2017 brings forth a new …

Photo: courtneyalexanderdesign on Instagram  For anyone ready to escape on an island retreat, tropical décor just may be a simple way to embark on a warm getaway without having to pack your suitcase. If you’re stuck within the city limits this season due to a busy work schedule, there’s nothing quite …

On Monday, FBI has arrested the wife of Orlando Nightclub Massacre’s shooter, Omar Mateen, on suspicion of her links with the terrorist organization, ISIS. The horrifying shootout, in which more than 45 people died, is one of the deadliest massacres in US History. Omar Mateen, who killed 49 people single-handedly on …

In this video i breakdown the kemetic tree of life, Including the gods, what they represent, and how it relates to our current struggle. I would highly recommend the …

The app industry is continuing to grow, according to a new year-end analysis from app intelligence firm App Annie, out today, which found that app downloads, time spent in apps and revenue grew across the board over the course of 2016. Worldwide downloads were up 15 percent year-over-year, time spent in apps was …