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What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand …

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Seasonal SEO: Identifying your merriest times of the year

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, …

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WebMD’s new Alexa health skill should go to pharmacy school

WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer, such as: “Alexa, ask WebMD to tell me about type 2 diabetes.” …

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Green Your Clean ~ Eco-Friendly Tips for Spick and Span Spaces

Last week we shared some of our favorite tips for decluttering your home and office. And this week, we’ve got the 411 on cleaning with green, environmentally friendly products, tips and tricks. Skip the Harsh Chemicals: Most of your store-bought cleaning products contain artificial, synthetic and potentially harmful ingredients. By …

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