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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint. To stay on top in this fiercely competitive world your marketing organization needs …

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The 8 Most Annoying Workout Injuries (You Can Totally Avoid)

Photo: Twenty20 It’s hard enough to muster workout motivation to hit the gym, and now you’re dealing with a crippling side stitch and some uncomfortable armpit chaffing to boot. Fortunately, there are steps you can take to help prevent and treat these minor setbacks. We tapped Harry Pino, PhD, MS, …

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World’s Oldest Red Algae Fossils Found

An international team of paleontologists from the Nordic Center for Earth Evolution and the Swedish Museum of Natural History has unearthed uniquely well-preserved fossils of 1.6 billion-year-old crown-group rhodophytes (red algae). Ramathallus lobatus. Image credit: S. Bengtson et al, doi: 10.1371/journal.pbio.2000735. The extraordinarily preserved fossils came from phosphorite deposits at …

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Sharapova targeting 2020 Tokyo Olympics

Sharapova falls to her knees after winning the 2012 French Open to complete the career Grand Slam. She signs autographs after winning a match at last year’s Australian Open. Sharapova won her third major title at the 2008 Australian Open. If you know, Sharapova’s last match was a straight-sets loss …

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National retailers: Stop ignoring local SEO

When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a …

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