Google uses machines to scan the web and return relevant results for your search queries. Humans don’t often get involved in that process, but there are some things machines still aren’t good at. For example, evaluating the “quality” of a source. That’s why Google has a small army of humans …
Read More »Cassini readings from Enceladus show a thin icy crust and surprising heat below
Cassini found cryovolcanoes at the south pole of Enceladus, the sixth-largest moon of Saturn, back in 2005. These jets originate from the “tiger stripes,” four warm fractures in the moon’s icy surface. The chemical composition of the geysers points to a briny underground ocean that might extend the whole way …
Read More »New Study Confirms Sharks Arose from Acanthodian Fishes
A new study led by the American Museum of Natural History (AMNH) provides the strongest evidence to date that sharks arose from a group of bony fishes called Acanthodii (acanthodians, or ‘spiny sharks’). General view of the Doliodus problematicus specimen, showing the ventral part of the individual viewed in dorsal …
Read More »Google launches location extension display ads for local businesses
Google debuted a new display ad format on the Google Display Network this week to showcase local business information. The new location extension ad format rolled out in AdWords on Tuesday. The new ad format shows photos, store location and business hours, as well as an ad headline and copy as shown …
Read More »Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad
Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited …
Read More »How to use live chat to increase conversion
Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process. Improving conversion means reducing the bounce rate, and a well-designed live chat invitation …
Read More »SearchCap: Google Home integration, AdWords local extensions & PageRank
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of …
Read More »New Spring 2017 Art Exhibits To Catch Now In Toronto
Photo: kaleyflowers on Instagram Since Toronto is recognized for being a cultural mosaic, it’s no surprise that the city is full of talented and diverse artists. As art comes in many different forms and mediums, there is no shortage of exhibits to explore. While more prestigious galleries such as the …
Read More »Acrylic Décor Makes A Chic Splash For Springtime
Photo: marthadaytondesign on Instagram While materials such as glass, marble and copper will always reign in the interior design world, acrylics are also working their way into Spring 2017’s décor trends. For anyone looking for an alternative to more expensive furnishings, accent pieces crafted out of this synthetic polymer can look …
Read More »When to Retire: How to Make the Right Choice with Advice from Decision Making Expert
When to retire. Getting the answer to this question is — by far — one of the biggest decisions of your life and a choice that can cause a lot of stress. Here are 5 tips from Dr. Ruth Chang, a professor at Rutgers University and world renowned expert on …
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