As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is …
Read More »Google receives search warrant for identities of everyone who searched crime victim’s name
According to Ars Technica, police in suburban Minnesota have obtained a court order requiring Google to divulge the identities of people who searched for the name or images of the local victim of financial fraud. It’s clear that the warrant is overly broad and would potentially open the door for …
Read More »SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in …
Read More »Google to further dilute exact match in AdWords; will ignore word order & function words
In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on — will be broadened to include …
Read More »DMOZ has officially closed after nearly 19 years of humans trying to organize the web
DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web. DMOZ was a project designed to organize the web using volunteer human editors and born during …
Read More »Use Artificial Intelligence to bridge the gap between data and personalization
Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This …
Read More »Tassel Accents Are The Coolest New Way To Decorate
Photo: mayandbelle on Instagram If you’re looking to revamp your space this spring without resulting to extreme measures, turning to tassels just may be a winning solution. In recent seasons, we’ve seen tasseled pieces make waves on the runways, bringing the boho chic fashion trend to new heights. However, tassels also …
Read More »Apple found guilty of price-fixing in Russia, strong-arming its retail partners
Apple has run into trouble with US regulators on several occasions to date, including its attempt to illegally collude with book publishers to manipulate eBook prices. Up until now, the company has never been accused of breaking the law on iPhone prices. Earlier this week, the Russian Federal Antimonopoly Service …
Read More »Microsoft may be blocking Windows 7, 8.1 updates on new Intel Kaby Lake, AMD Ryzen systems
According to a Microsoft KB article published last Thursday, Microsoft may soon begin blocking systems running Kaby Lake or AMD Ryzen CPUs from installing updates if they’re running Windows 7 or Windows 8.1. The KB article (KB 4012982) applies to users who attempt to update one of those two operating …
Read More »SXSW 2017: A look at the complex cyber security chess game
AUSTIN – Information security has never been more front and center than it is now. The recent hacking of the Democratic National Committee; the implications that Russia — a sovereign country — may have been deeply involved; the potential implication it had on a national election; and the accusations, difficulty …
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