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Sony’s new sensor is designed to help self-driving cars see better

Quality cameras, as we’ve written before, are essential to any self-driving car. There are certain crucial tasks, including lane line detection, reading street signs, and accurately interpreting street lights, that only a camera can make possible. Until now, companies working on autonomous vehicles have mostly been limited to using either small …

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The 10 Worst Fast Food Sandwiches (Plus Healthy Swaps)

Bread. Meat. Cheese. How bad can that little sub be for your diet? It’s “fresh,” right? Sometimes, sandwiches are better than deep-fried fast food. But the calorie, fat and sodium counts can reach scary-high levels scary-fast, says Sara Haas, RDN, LDN, a culinary dietitian in Chicago. “The nutritional numbers can …

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Listen to your mother: Win Mother’s Day with humor and timing

This Mother’s Day, the moms we celebrate are as diverse as our American families. So why stick to the same old marketing tactics you’ve always used? Let’s make this year even more special (and successful) with some lesser-known tips and advice based on research compiled by my data scientist colleagues …

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Local search ranking factors: What’s working in 2017 [Podcast]

So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge national chains with thousands of locations scattered across the country. Competition in local search is incredibly fierce. Fortunately, about three dozen of the world’s smartest …

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Going global: Common sense considerations too commonly ignored

The profession of a paid advertising specialist is one of circular efforts; any declaration of success is met with a request for greater efficiency, expanded reach or fine-tuned creative. Around and around we go. When tasked with the “expansion” objective, instincts and common practice most often lead to a keyword …

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SearchCap: Going global, PPC in higher ed & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands Local Search: Use Insights to Drive ActionsApr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches …

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See who attends MarTech… and why you should too!

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. …

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