Meet Drift, the startup that’s hoping to change the way people pay for, and receive, the resource that makes modern life possible — power. Using a combination of machine learning, predictive analytics, energy management, and high-frequency trading tools, the Seattle-based company is looking to provide its customers with lower cost …

For the past few years, the Los Angeles Auto Show has hosted the Top Ten Automotive Startups competition. The event is now open for submissions through July 15, so if you’ve got an automotive app, service or cool bit of tech, now’s your chance. The 10 winners will be featured …

For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring …

Today’s Google doodle honors Iraqi-born architect Zaha Hadid, the first female architect to receive the Pritzker Architecture Prize. Hadid earned the prestigious award on this day in 2004. The doodle leads to a search for “Zaha Hadid” and includes an illustration of the architect beside the Heydar Aliyev Center, the …

Content marketing isn’t a new strategy anymore, and as every corner of the web fills up with content, marketers increasingly need to prove ROI and drive revenue. Modern SEO has, for years, been the secret weapon for creating content that stands out above the noise — and now that B2B marketers …

Google is rolling out a new update for art-related searches today. According to the announcement, the Google Search team joined up with Google’s Arts and Culture team to improve how its systems “understand and recognize” artwork — offering more relevant results. “When you search an artist like Gustav Klimt, you’ll …

Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions. From this week’s announcement: Maximize Conversions will help you get you …

Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a pre-conference …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 great reasons to attend SMX Advanced in 2 weeksMay 31, 2017 by Search Engine Land Search Engine Land’s SMX Advanced is just 2 weeks away. …

With the constant rise of hotels, resorts and home rentals, Canada’s campgrounds are often forgotten about. Many Canadians may have fond memories shacking up in tents as kids, but as adults we opt for more glamorous accommodations. However, as our beloved country turns 150, it’s now the perfect time to …