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SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that …

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Use APIs to increase offline conversions

When more than two-thirds of the average customer journey takes place online, many marketers understandably concentrate their efforts on digital campaigns. Online, you’re able to track views, click-throughs and other conversion metrics using advanced analytics solutions. And though these insights paint a pretty rich picture of engagement, there is a …

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New Hotels Coming To Toronto In 2017

Photo: thisrenegadelove on Instagram  This season, several new hotels are slated to open in Toronto, giving the city’s current accommodations a run for their money. With the opening of three new hotels in the coming weeks, those who are visiting Toronto (whether for business or pleasure) will have some new options. From …

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7 HIIT Mistakes You’re Probably Making

Photo: John Towner Considering HIIT — or high-intensity interval training — is known to burn fat, improve metabolic health and increase VO2 max levels, you may have jumped on board enthusiastically. After all, it’s known to fire up your gains rather quickly and efficiently. “People like HIIT because it removes …

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Is Your Workout Messing with Your Gut?

Photo: Twenty20 You know that a heart-pumping workout is good for your body and mind. But if your sweat sesh leaves you with an upset stomach or running from the streets to the bathroom, it might not be so coincidental. According to new research published in Alimentary Pharmacology Therapeutics, intense exercise …

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