There’s an eclipse coming up on August 21st, and even with the best possible planning, you won’t be able to see it for longer than two minutes and 40 seconds. That’s the maximum amount of time the moon’s shadow will be visible overlapping the sun from directly in the eclipse’s path, …

Photo: Twenty20 You’re in your twelfth week of marathon training, and one morning you wake up to a sharp pain around your knee. You wait a few hours and pop a few ibuprofens, but the pain doesn’t subside. Who should you see? While it’s always a safe bet to consult …

Photo: Twenty20 In case you haven’t heard, paying attention to your gut is really important — and not just when you have a “gut feeling” that something is or isn’t good for you. Healthy gut bacteria is imperative for maintaining a sound body and mind. That might sound hyperbolic, but …

A month after committing to help WeWork enter Japan, SoftBank is lending a hand to another global unicorn with its sights set on the country. Today, it announced a tie-in that will bring Ofo’s dock-less bike rental service to Japanese soil. Ofo, which has raised more than $1 billion from …

Joe West, the major league’s senior umpire, has been suspended for three days for comments he made about Texas third baseman Adrian Beltre. In a USA Today report published June 20 timed to coincide with the umpire’s 5,000th regular-season game, West said “it’s got to be Adrian Beltre” when asked …

In general, e-commerce retail can be thought of in three main parts: customer acquisition, conversion and retention/measurement. Customer acquisition is what the majority of digital marketers are concerned with. It’s all the different product advertising efforts across all digital channels that lead a customer to discover your products. Conversion is …

Owning more paid search spots on search results can increase your clicks by 30-50 percent for each additional spot that you occupy. To get this type of monster click growth from paid search, tap on your affiliates, partners and resellers to make a paid search land grab. For example, if …

A significant chunk of personal computers are shipping with SSDs instead of bulkier spinning drives for your local data. However, a lot of your bytes living in the cloud are probably still stored on spinning drives, which are available in larger capacities at lower prices. Intel is trying to change …

While the DSLR market is slowly shrinking, that hasn’t stopped camera companies from introducing innovative new models for those of us who still find them the right tool for many occasions. There are some excellent options ranging from $500 to $5,000, with the trick being to find the right tradeoff …

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles …