Skype

How important is Google Shopping for retailers?

With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC …

Read More »

Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day …

Read More »
Bizwhiznetwork Consultation