Skype

How to optimize for the next generation of search: Voice

Despite the incredible progress in the underlying search algorithms and approaches to determining relevant results, the way searches have been conducted and consumed by searchers has remained largely unchanged — until now. The “10 blue links” that searchers have been trained to consume for the last two decades are giving …

Read More »

What teen fiction can teach you about writing ad copy

What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have …

Read More »

Bridging data and action: How to create killer reports

Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, …

Read More »

Facebook expands Marketplace categories and content in new push for growth

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer …

Read More »

Beijing opens entire train system to smart phones

From now on, all Beijing train lines will support NFC-enabled smart phone entrance. The passengers no longer need to utilize public transport cards or tickets, and can simply swipe their phone to go into the train, Chinese media Beijing Youth Daily is reporting.Smartphones installed with NFC(near-field wireless interaction)module can support …

Read More »

Nailing down ads for the holiday season

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle. …

Read More »
Bizwhiznetwork Consultation