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Quality score in 2017: Should you care?

You’ve got to hand it to the folks at Google — the idea of quality score is pretty brilliant. Unlike most search engines born in the ’90s, Google realized that the success of paid search advertising was directly tied to the quality and relevance of their paid search ads. After …

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SearchCap: ‘Yext for Food’, Google quality score & Local Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext begins to verticalize local business listings syndication with ‘Yext for Food’Oct 12, 2017 by Greg Sterling Moves seek to provide enhanced data with more vertically …

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