Anyone who’s spent more than a few minutes using iOS has been prompted to input their iTunes password. This can ensure that no one but you has access to your important account data. However, iOS tends to ask for your password quite often, and security researcher Felix Krause points …

  Apple was the first smartphone maker to integrate high-quality fingerprint sensors into its phones, but it may also be the first to stop using fingerprint sensors. According to a new report from KGI analyst Ming-Chi Kuo, Apple could drop its Touch ID system completely in the next iPhone. Instead, …

The capacity of solid state drives (SSDs) has been advancing steadily on traditional spinning hard drives over the last few years, and drive manufacturers haven’t been certain how much longer spinning drives could remain in the lead. Western Digital just surprised the storage industry by announcing its upcoming Microwave Assisted …

Microsoft was off to a good start with Windows 10 early on by offering free upgrades to anyone on older versions of the platform. It burned a lot of that goodwill with its heavy-handed attempts to get everyone to upgrade. Perhaps that made everyone hyper-conscious of Microsoft’s update approach, because …

Google announced nationwide expansion of its Google Express relationship with Target. Users in the Continental US will now be able to buy from Target through the Google Assistant and receive Google Express delivery. The voice-commerce relationship extends to Google Home devices. Features and capabilities are nearly identical to those announced in …

Google hosted its second Local Guides Summit for the people who contribute content about businesses in their local areas to Google Maps and Search earlier this week. It brought together 150 top contributors from 62 countries to the San Francisco Bay Area. In 2016, there were 75 attendees from 37 countries. …

Stefano Tinti / Shutterstock.com Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Oculus plans to roll out content-based app search for Gear VR “soon,” said Oculus product manager Florence Koskas during a session at the company’s annual developer conference on …

Maybe you’re looking for ways to improve your paid search account, or maybe you’re looking at your agency’s newest prospect with fresh eyes. It could be that performance seems to be off lately, or maybe you’re just looking for some new testing ideas. Whatever your reasons, auditing even the most …

d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger …

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can improve the cross-channel customer experience, optimize …