The last few years haven’t been kind to the PC industry. From a high of 365 million devices shipped in 2011, the industry has contracted to just 263 million units shipped (estimated) for 2017. That’s more than a 25 percent drop, and it’s had a serious impact on multiple companies, …

Techstars has launched a new accelerator in Austin focused on the increasingly popular category of “impact” technologies. In a bog post, the international accelerator network’s newest managing director, Zoe Schlag, said that the new accelerator will back “for-profit, mission-driven founders building technologies to solve our most pressing social and environmental …

Despite a continuing economic crisis, Brazil’s technology startups are continuing to attract cash and financing, with the mobile personal financial service GuiaBolso raising $39 million in fresh funding. Readers outside of Brazil can think of the company as a combination of U.S. services like Mint, Credit Karma and Lending Club, …

If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some …

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track …

Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a …

Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can …

AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers …

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to …