SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short time are eventually devalued by the search engines. However, we’ve found a strategy that’s delivered results relatively quickly and proven particularly effective in the B2B space. Some of our …

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear experts talk about going after the low-hanging fruit of keywords. “Forget …

The battle of the smart speakers and home assistants is in full swing. And both Amazon and Google think that gaming and fun will help provide a competitive edge. Amazon introduced Echo Buttons, which enable families to play Alexa-based games together, in September. Today Google announced a trove of games for …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces new online-to-offline features on the cusp of the holiday shopping seasonOct 24, 2017 by Ginny Marvin The announcements are aimed at giving brick-and-mortar retailers …

Google announced today it’s launching a new way to pay on mobile devices, using any card you have on file – including those saved to your Google Account via products like Google Play, YouTube, Chrome, or Android Pay. This “pay with Google” option ties all these saved payment options together …

New research from Apptopia, out today, takes a look at the impact getting featured as the App or Game of the Day on the new iOS App Store has on app downloads. This data is still fairly early, as the revamped App Store only arrived publicly with iOS 11’s release …

Photo: Ryan Kelly / Daily Burn When you’re feeling stressed, your body tenses up as a reflex reaction. Imagine a tug of war between muscle and mind. As your body succumbs to the stress, it creates tightness in your neck and shoulders. And if you’re guilty of sitting all day? …

Costumes and colorful sweets — true signs it’s time for some Halloween fun. And while we’d like to think those bright orange and chocolatey treats aren’t all that bad, the reality is they’re far from calorie-free. Don’t fret, though! Here, you’ll get plenty of alternatives to the typical Halloween recipes …

A new species of manakin, called Machaeropterus eckelberryi, has been discovered in the foothills of southwestern Loreto and northern San Martín departments, Peru. Machaeropterus eckelberryi. Image credit: Andy Kratter, Florida Museum of Natural History. Machaeropterus eckelberryi was first sighted in the Cordillera Azul, an isolated mountain ridge in Peru, in …

Researchers involved in the E. coli long-term evolution experiment (LTEE) have debunked an established evolutionary theory with a study that provides a ‘high-resolution’ view of the molecular details of adaptation. This illustration depicts a 3D computer-generated image of a group of Escherichia coli. Image credit: James Archer, CDC. “Evolutionary adaptation …