“It’s going to be a good opportunity for us to battle against one of the best teams in the Ivy League for our last game.” While Harvard battled the Big Green last week, Columbia found itself in a similarly tight matchup against Yale. That goal was the only tally Columbia …

Machine learning and AI have become buzzwords that are being overused. But they’re also real technologies that are having and will continue to have a meaningful impact on marketing over time. Yext is now bringing some of these capabilities to business listings and local data management. The company is adding three …

The Curiosity rover has been an unqualified success since the moment it touched down on Mars aboard a magnificent rocket sled contraption. It’s traveled farther on the red planet than any other machine while delivering huge amounts of data to researchers here on Earth. Curiosity is suffering from camera envy …

Earlier this week, we reported on Best Buy’s highly unusual move to slap a $100 premium on the already-expensive iPhone X. The company defended this profit-taking attempt by framing it as a positive, arguing its customers somehow benefited from paying an extra $100 for a high-end iPhone. At the time, …

Microsoft offered Windows users a free upgrade to Windows 10 back when the operating system was released. In fact, Microsoft was so insistent people take the free upgrade it came under fire for essentially tricking people into installing it. The official free upgrade offer has been over for more than …

The push to let employees bring their own devices to work has been underway for some time now — in fact, it’s a big part of what ultimately doomed enterprise-focused companies like BlackBerry’s hardware businesses. Samsung’s been walking the line for a while as well, rolling out enterprise features like …

Elon Musk had some thoughts to share on Tesla’s Q3 earnings call regarding full autonomy and how the automaker is preparing to deliver this to customers down the road. The company announced that its new vehicles had all the hardware on board they needed to achieve full autonomy last year, …

Tesla last week officially confirmed its plans to set up a manufacturing facility in China, and now we know a bit more about what it’s planning to do in the key market in terms of production. At the time, Tesla wouldn’t say much more beyond than it’s “committed to the …

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers. First, Apple has announced that results for its AI-powered digital assistant, Siri, will now be provided by Google rather than Bing. This interesting development encompasses two of the most important areas …

“Do more with less.” How often in our careers have we heard that phrase? Ultimately, that statement always means there is a need to reduce budget while still maintaining growth (or, at a minimum, flat year-over-year performance). The good news is that in SEO, we are the kings and queens …