Photo Credit: Steve Chen It’s been a very eventful few months across the country; we’ve had hurricanes, flooding, mass shootings and wildfires – every time I think that the pace of major events can’t go faster it seems to pick up even more. The one bright spot is that the …
Read More »Start a Retirement Book Club or Any Club: You Are Apt to Live a Longer Life!
A fairly large percentage of retirees experience a drop in well-being after retirement. According to researchers, between 10-24% of retirees feel stressed in the years following their departure from work. Starting or joining a retirement book club — read books about retirement and share your thoughts — may be just …
Read More »We Need Better Phone Displays, Not More Pixels
Ever since device manufacturers began kicking phone display resolutions into the stratosphere, I’ve had my doubts about whether this was ultimately to the advantage of the end user. The problem is simple: While different display technologies have different pixel densities and your chance of seeing pixels at the same resolution …
Read More »Justin Trudeau explains why Canada really ‘gets’ AI and smart cities
At Google’s Go North event today in Toronto, which features a slate of speakers focused primarily on artificial intelligence, Alphabet chairman Eric Schmidt spoke to Prime Minister Justin Trudeau (and actually asked him some tough questions on NAFTA negotiations and his feelings about Trump, surprisingly). Trudeau talked a lot about …
Read More »Do Google Posts impact ranking? A case study
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local results (the “3-pack”). The methodology We picked two different businesses to test this on. One was a garage flooring company that had been struggling …
Read More »Web.com buys Acquisio for machine learning, PPC management capabilities
Acquisio, which provides SEM campaign management tools for enterprises and small businesses, was acquired by Web.com. Web.com has many thousands of small business customers, who buy web hosting and a range of digital marketing services, including search, social and e-commerce. The terms of the transaction, announced Wednesday, were not disclosed. …
Read More »Creating a B2B and B2C overlap strategy
B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses. For example, the PC/laptop industry makes a significant …
Read More »SearchCap: Bing shopping ads expand, Yext knowledge assistant & Acquisio acquired
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Creating a B2B and B2C overlap strategyNov 2, 2017 by Justin Freid How should you structure paid search accounts when your targets include both businesses and …
Read More »Google rolling out new curved mobile search results interface
Kashin / Shutterstock.com It appears that Google is now rolling out the new curved mobile design that they have been testing for several months now. Many searchers have been reporting to me that they have been seeing the new design, and several of us at Search Engine Land can replicate …
Read More »Matte Black Décor Is The Edgy New Trend In Interiors
Photo: tuckplumbing on Instagram If you’ve been looking for a sleek and exciting new way to decorate your home, try turning to matte black décor as a solution. There’s nothing quite like a smooth surface to accentuate your minimalist design, and bring sophistication into your overall space. While high gloss finishes …
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